Founded in 1995 in the Netherlands, MAGIC FX started as a fireworks company. Due to a disaster in the Netherlands, fireworks at events and festivals were forbidden. MAGIC FX transformed this threat into an opportunity: it started focusing on special effects like confetti and it manufactured other non-fireworks effects.
Besides that, the growth of the Dutch Dance industry also helped the growth of the company. Since then, MAGIC FX products travel all over the world and are used at or used by SFX and Sound & Light companies, DJs, bands, artists, clubs, stadiums, festivals and events worldwide.